ABOUT ME
VIDEO BLOGGER turned
ON-AIR HOST turned
ADVERTISING EXECUTIVE turned
MEDIA ENTREPRENEUR
SCROLL DOWN FOR THE OFFICIAL BIO
It all started on a little platform called Youtube… As an aspiring TV host, I uploaded my very first video for practice, thinking no one would see it.
Instead, I became one of the first “real” faces of COVERGIRL and Proactiv+
(basically, I was hired as an “influencer” before that was even a marketing department or job title),
and it opened the door for my on-camera career in entertainment news, and in the transformative time of what has evolved into social media and streaming as we know it now, and served as the foundation for everything I am and have built today. All because of a function called “copy and paste”.
THE HIGHLIGHTS:
Successful career in TV as a LIVE on-air host and producer for brands like ESPNU, E! Entertainment, Entertainment Tonight and Hollywire
Became the youngest full-time correspondent on the Today Show Australia covering entertainment news and red carpet reports from Hollywood
Headlined a morning radio show and became the first brand manager of two major radio stations in a top market (pretty much unheard of for women and with zero radio experience)
First paid speaking gig was opening for Gary Vaynerchuk
Led national advertising agency as Director of Marketing and Communications, leading digital strategy and serving as a face of the company brand
Became a Certified High-Performance Coach under the direction and guidance of Brendon Burchard
Named one of the Top 100 Women to Watch on TikTok by TikTok
Launched the first-ever real estate talent bureau and featured in the Hollywood Reporter
More to come…
OFFICIAL BIO
Imagine if Tony Robbins and Gary Vaynerchuk had a baby… with J.Lo – that’s Giselle Ugarte.
Giselle Ugarte is a top performance coach, international speaker, and strategic advisor who helps forward-facing leaders and teams build a strong brand and an even stronger presence – online and especially off.
For nearly two decades, Giselle has studied how influence, attention, and trust are built in real time. She began her career in television, production, and live media, and was an early creator on YouTube long before “personal brand” or the “creator economy” entered the conversation. That front-row seat – spanning traditional media and the rise of digital platforms – shaped her ability to spot patterns early, adapt quickly, and teach leaders how to stay relevant as the world changes.
As CEO of an executive performance and brand advisory firm based in Austin, Texas, Giselle and her team have trained more than 40,000 visionary leaders to show up with clarity and conviction in unscripted moments. Her work is known for doing what most coaches can’t: getting leaders out of their heads and into action before they feel ready – because leadership today is built in public.
The result is confidence that holds under pressure, trust that’s felt immediately, and momentum that lasts.
With a collective following of more than 500,000 people and over a billion video views, Giselle’s coaching programs and communities serve thousands of professionals each month — including a Grammy-winning artist, a Super Bowl champion, and a Shark Tank deal-maker. Her work has been featured in AdWeek, Forbes, Good Morning America, and The Hollywood Reporter, and TikTok named her one of its Top 100 Women to Watch in her first year on the platform.
Giselle is a proud USC Trojan, a lifelong Special Olympics coach, President of the Young Professionals Board in Texas, and the devoted mom of her eight-year-old long-haired chihuahua, Penelope Cruz — also known as Miss P.
FAST FACTS
Enneagram: 3, DISC: DI
Languages: English and Spanglish (Proud Latina/Mexican)
Signs: Leo Sun, Scorpio Rising, Taurus Moon (No idea what that actually means, though.)
Favorite Drink(s): Iced Americano (even when it’s subzero degrees) AND Club Soda Lime
Favorite Kicks: Jordan 4 Retro
Community: Special Olympics Minnesota Gymnastics Coach (15+ Years) & World Games Board Member; Special Olympics New York Junior Council Member; American Ballet Theater Junior Council Member
Pets: A long-haired chihuahua nugget named Penelope Cruz and a gigantic taro plant named Jennifer Lopez
Kids: In this particular season, my parents are my kids. They come with me pretty much everywhere and are way cooler than I am.
